[Lynda]Running a Photography Business: The Basics

What you will learn

Defining your niche Understanding your target audience and specialty Getting practice Understanding the industry and building your network The elements of your brand Gear: lease vs. buy Tracking your costs

About this specialization

You love photography and you're good at it. So maybe it's time to turn pro—as a freelancer or even full time. In this course, photo-marketing consultant Skip Cohen introduces the issues and considerations you should think about before starting a photography business. Learn how to define your niche, get practice and feedback, and build a brand as well as a network. From understanding the industry to marketing yourself, this course will give you a solid foundation on which to build a photography business.

Module 11:
10. Keys to Success
Module 12:
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