[Lynda]Entrepreneurship: Finding and Testing Your Business Idea

What you will learn

Developing a new business idealist Separating ideas from opportunities Evaluating demand Assessing your resources Predicting profit Considering distribution Determining proprietary advantage Understanding the business validation Microplane

About this specialization

The prospect of starting your own business from scratch can feel at once exhilarating and overwhelming. Before you launch a new business, it's critical that you validate and test your ideas to determine if they represent legitimate market needs. In this course, Dave Crenshaw helps you determine first which businesses are best suited to you as an entrepreneur, and then how to brainstorm ideas and identify which idea is a real opportunity. Lastly, he helps you create and execute a plan to test for validity before you start a business.